NAAAP Atlanta posted on February 20, 2012
FOR IMMEDIATE RELEASE
We've Rebranded!
ATLANTA, Feb. 20, 2012 - The National Association of Asian American Professionals of Atlanta (NAAAP) has launched a new brand! In celebration of our 30th anniversary, we are partaking in the initiative of NAAAP National in creating a new identity that reflects the growth and maturity of our organization.
The new logo includes richer shades of the red and grey to signify the organization's longevity and strength. An updated, contemporary font and the union of the N-A-A-A-P letters signify our modern connectivity and unity.
NAAAP Atlanta is the first chapter to adopt the new brand identity of NAAAP. As such, we have refreshed our marketing materials, website, and social media networks for upcoming events. The new brand was officially launched Thursday, Feb. 16, 2012 to more than 50 members and attendees at the NAAAP Networking Night (N3) event at Buffalo Wild Wings in Buckhead.
We're excited to show off our new look as we continue connecting professionals through networking, career advancement, professional development, and community impact via volunteer work and charitable grants.
Why Rebrand?
There are more than one million non-profit organizations in North America, with 25 national groups having "Asian" in their name. In a marketplace of competing products, services, and ideas, it is essential that NAAAP leaders and members consistently communicate the organization's goals, what it is and is not, and its benefits to members and sponsors.
Furthermore, as the number of NAAAP chapters and ventures grow, and their programs mature and diversify, NAAAP's brand and value must be reflected in programs, promotional materials, and our corporate identity
About NAAAP Atlanta
The National Association of Asian American Professionals is the first pan-Asian American professional organization in North America with a 501(c)(3) status featuring chapters and start-up ventures in more than 25 cities across the U.S. and Canada. The Atlanta chapter of NAAAP strives to be the premier network of Asian American professionals in the greater Atlanta area with the purpose of building leaders who make a difference in the government, education, business, as well as the community.
Contact:
Jason Abbott, VP Marketing and Communications
jason.abbott@naaapatlanta.org
678-481-6090
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